Saudi Arabia pushes soft power by launching new teamLab digital art museum in Jeddah
The multimedia collective teamLab will launch a new digital art museum in Jeddah, Saudi Arabia, by 2023 called teamLab Borderless Jeddah. The Tokyo-based technology group, known for producing crowdpleasing immersive experiences awash with virtual waterfalls and flowers, has entered into a ten-year agreement with the Saudi Ministry of Culture to develop works for the planned museum. (Excerpt from the text)

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THE ART NEWSPAPER
2020年9月14日