High-tech hangers offer shopping tips

「high-tech hangers can do the job.When a jacket is lifted from a rack, an embedded sensor sends a signal to a computer and switches on a brief video showing a recommended combination, or how it looks worn by a female idol.

(中略)

“The hanger is being introduced by apparel makers who want to do something new and think how they can make stores exciting,” said teamLab Marketing Director Yota Nakamura.

(中略)

”If the shopping experience is fun, it should ultimately increase sales,” Nakamura said.」
（本文より抜粋）

The Japan Times (2013年5月9日/The Japan Times）
2013年5月9日（木）