- App
Revolutionizing Banking in Japan with Resona Bank
- App
Revolutionizing Banking in Japan with Resona Bank
One of the largest banks in Japan, Resona Bank partnered with teamLab Solutions to radically transform the banking experience through a cutting-edge mobile banking app, redefining how Japanese banks interact with their clients.
Anticipating and Meeting Customer Needs with Innovative Mobile Banking
Resona Bank's collaboration with teamLab Solutions has led to the development of a mobile banking app that not only transforms user engagement but also streamlines the entire digital banking process. This app now serves nearly 10 million active users, becoming the most utilized, profitable, and practical channel within the bank. Its success has been so profound that the platform has been licensed to several local banks throughout Japan.
A New Era of Customer Interaction
Traditionally, Resona Bank’s interactions with customers occurred at physical branches and ATMs. However, recognizing the need for a more customer-centric approach, the bank envisioned a mobile app that would make banking not just convenient but indispensable. The challenge was to create an app so intuitive that customers from all walks of life, including legacy clients, could navigate it with ease. The result? An app that’s so user-friendly it’s hard NOT to use.
Your Smartphone, Your Bank
The newly designed app has revolutionized Resona Bank’s business by implementing a simplified, user-centric system. It's based on the concept that "your smartphone is your bank." The app integrates various banking transactions—from transfers to account management—all in one place. It also features AI that analyzes banking behavior, offering personalized advice on financial management and product recommendations. With a single tap, customers can access support via chat, email, or phone, truly putting the bank in the palm of their hand.
Designed for Ease and Efficiency
The app boasts an easy-to-use interface, developed through meticulous analysis of usage data and extensive prototype testing. The design is optimized to allow users to achieve their banking goals effortlessly. Features like "Easy Transactions" provide shortcuts to frequent actions, while the registration and transaction processes have been streamlined to a single screen for a stress-free experience. Notifications are personalized, ensuring that customers receive only relevant information, enhancing the banking experience without the clutter of unwanted communications.
Enhancing User Experience with Thoughtful Design
Animations are thoughtfully incorporated throughout the app, providing users with tangible feedback and reducing perceived loading times to create a more enjoyable experience. The "Resona" logo is even anthropomorphized in animations, adding a personal touch that enriches interactions with the bank.
By embracing digital innovation, Resona Bank has not only improved its operational efficiency but has also set a new standard in customer engagement, leading the way in the banking industry’s digital age. This transformation has forever changed the way people bank in Japan, setting a benchmark for future innovations in the banking sector.
- RELEASE
- 2018.03
