- App
- Data Analysis
- Infrastructure Construction
- Maintenance Operation
Mitsui Fudosan Retail Portfolio: Pioneering Digital Transformation in Shopping Experiences
- App
- Data Analysis
- Infrastructure Construction
- Maintenance Operation
Mitsui Fudosan Retail Portfolio: Pioneering Digital Transformation in Shopping Experiences
Mitsui Fudosan Co. manages a diverse portfolio of retail destinations, including prominent Lalaport malls, various specialized shopping centers, and premium outlets. Collectively, these venues cover millions of square meters and attract a vast number of visitors annually, not only from Japan but from around the world.
Embracing Omni-Channel Retail Shifts
In response to the global trend towards omni-channel shopping, Mitsui Fudosan has strategically integrated digital and physical retail experiences across its entire portfolio. This approach caters to the evolving expectations of both local and international shoppers, who seek seamless interactions that combine the convenience of online shopping with the tangible benefits of in-store visits.
Innovating with a New Shopping App
A versatile shopping app has been developed as the cornerstone of Mitsui Fudosan's digital strategy, tailored to the unique characteristics of each property. Utilizing advanced geo-targeting, artificial intelligence, and personalized content, the app facilitates easy navigation through diverse retail settings, enhances discovery, and effectively increases spending per visit across all locations.
Measuring the Success of Digital Initiatives
The implementation of the comprehensive shopping app has dramatically transformed consumer interaction with Mitsui Fudosan’s retail brands. It has not only increased foot traffic and engagement rates but also significantly boosted sales, affirming the value of integrating digital solutions with traditional retail formats.
Redefining Retail with Technology
Mitsui Fudosan is setting new standards in the retail industry by leveraging digital technologies to optimize customer experiences at its malls and outlets. Continuous insights gained from app usage inform strategic decisions, ensuring that Mitsui Fudosan remains a leader in the retail sector's digital evolution.
This adjusted narrative better highlights Mitsui Fudosan’s proactive approach to embracing omni-channel retail strategies and underscores its commitment to leading digital transformation in the global retail industry.
- RELEASE
- 2023.04
OTHER CASE
App
Infrastructure Construction
Maintenance Operation