App
Space Design
Space Production
Infrastructure Construction
Maintenance Operation

Innovative Vending Machines: Creating the Future with JR Group

App
Space Design
Space Production
Infrastructure Construction
Maintenance Operation

Leveraging JR Group, Japan's largest railway network, we have revolutionized the concept of vending machines, which had seen little change in decades. We are now providing a completely new purchasing experience to users at stations nationwide.

Redefining Vending Machines

For many years, vending machines had not undergone significant innovation, but to fundamentally change the customer experience at JR Group stations, teamLab has redefined the very concept of vending machines. Through digitalization and app integration, we have optimized product displays, achieving not just an improvement, but a true innovation.

Transforming the Customer Experience with Holistic Development

From the machine casings to the user interfaces and apps, we have designed and developed a completely renewed user experience. This series of innovations contributes to universal design, making the machines accessible and easy to use for everyone, and realizes a new customer experience through the use of digital technology.

Transitioning to a Subscription Model

Traditional vending machine usage was based on "buy as you need"; however, teamLab has transformed purchasing styles to a subscription model with the new vending machines installed at JR stations. This new model has been embraced by many users, significantly altering customer purchasing behavior and successfully creating a new business model.

Through these innovations, JR Group has significantly enhanced customer experience while leading the digitalization in the railway industry. With our technology and innovative approaches, we promise to keep Japanese railways adapting to the new era.